What the heck does employee engagement mean?  

Employee engagement is a method of understanding the relationship between an employer (organization) and employee. Engaged employees are enthusiastic about what they do, commit fully to their work, and help further the mission and goals of the organization.

Why is employee engagement important?

There are so many reasons why employers need to focus on employee engagement. For one, engaged employees are happier and more productive. They view the organization in appositive way and carry out the values of the organization.

Highly engaged employees work harder, they recommend the company to others, they help colleagues and customers, and they actually take less sick time. Also – employees who are highly engaged are four times more likely to do something good for the business that is not even expected of them (Temkin Group).

How do I increase my employee engagement?

Research by the Temkin Group identified five different categories that build and increase employee engagement: The Five I’s.

• Inform: An organization has to provide employees with information so that they can understand the business’ brand, vision and their values. A brand can’t expect their employee to be engaged in their work if they do not feel any sense of connection or identity with the organization.
• Inspire: When employees feel connected to the work that they do and feel that their work matters, they will take more ownership in their role. Employees who take pride in their work and feel inspired will be more engaged in what they do.
• Instruct: If employees are expected to do well in their job, they must be set up for success. This means train, coach, and listen. Give feedback as needed, while also incorporating encouragement and providing support.
• Involve: Include employees in decision-making process. Ask employees how work processes could be improved, and solve problems utilizing their opinions and input. Work together with employees instead of dictating.
• Incent: Reinforcing positive behaviors will motivate your team members to give their all and be engaged when at work. Using appropriate rewards to increase desired behaviors can do wonders for employee engagement.

The bottom line is that the success of your business and your customer’s experiences are dependent upon employee engagement. Making engagement an organizational priority allows your business to thrive.