In 2025, Badger Liquor proudly celebrates 90 years as Wisconsin’s trusted wine & spirits distribution partner. 

As a fourth-generation family business, we’ve grown to become the largest distributor in the state, delivering quality products and unmatched customer service since 1935. Our rich history is built on the dedication of our employees, innovative technologies, and a statewide network designed to serve our customers. 

Headquartered in Fond du Lac with locations in Milwaukee, Caledonia, Green Bay, Chippewa Falls, and Wausau, Badger Liquor is at the heart of Wisconsin’s beverage industry. Over nine decades, we’ve remained committed to serving and supporting the state’s businesses, communities, and celebrations. 

As we mark this milestone, we honor the generations of employees and partners who have made Badger Liquor synonymous with exceptional service, timely delivery, and family values. Join us in raising a glass to 90 incredible years—and the many more to come! 

Badger Liquor – Cheers to 90 Years! Video – https://www.youtube.com/watch?v=MnP_MRP5pnQ